Energy of the Nation  
We power social media campaigns, where live analytics are presented on a massive scale.
Ascenders & Descenders  
We're artists, designers, developers, makers, and producers.
ReConstitution 2008  
We transform live media to provide insights in real time.
Astroverb  
We develop work for a variety of mediums, from sculpture to website.
ReConstitution 2012  
We empower viewers to tap into large streams of data and find the stories that are important to them.
iHeartRadio Theater  
We develop experiences that people want to share.
Patterned by Nature  
We design one-of-a-kind objects that tell our clients’ stories in compelling ways.
Overscan  
We imagine new and surprising experiences made possible by digital technologies.
IBM Think Exhibit  
We make cutting-edge technology human and intuitive.
CSIS Data Chandelier  
We build striking installations that make people stop and take notice.
Set Top Box  
We operate at the boundaries of art, design, information, and experience.
Media Installations

Energy of the Nation

From Tweets to Lightshow

We teamed up with EDF Energy, the official electricity supplier of the London 2012 Olympics, as well as Ignite, a great experiential marketing agency, to create a light show on the EDF Energy London Eye every night of the Games. 

Our software captures all of the tweets coming out of the UK mentioning the Olympics, and runs a sentiment analysis algorithms to determine their emotional content. The algorithm, called SentiStrength, was developed by Prof. Michael Thelwall at the University of Wolverhampton. 

Emotional words like 'brilliant' and 'failure' are given scores. Booster or negative words such as 'very', 'almost', or 'never' modify the emotional score of any of the words they are found near. Punctuation can boost (!!!) or reduce (?!?!) the energy count. A large library of positive and negative emoticons are also used to discover non-verbal sentiment. 

The rising and falling mood of the nation with respect to the Games is charted throughout the day on a large LED wall next to the Eye. Every night at 9pm the last 24-hours of data creates a unique data driven light show that plays out on the Eye.

Client
EDF Energy

Collaborators
Bocoup

Services
Design and Art Direction
Software Development
Social Media Analytics
Data Visualization
Press
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