Art of the Thrill  
Sosolimited is an interactive design studio.
We create unique digital experiences with a focus on live data and dynamic content.
CSIS Data Chandelier  
We build striking installations that make people stop and take notice.
iHeartRadio Theater  
We develop experiences that people want to share.
Energy of the Nation  
We power social media campaigns, where live analytics are presented on a massive scale.
ReConstitution 2012  
We empower viewers to tap into large streams of data and find the stories that are important to them.
Patterned by Nature  
We design one-of-a-kind objects that tell our clients’ stories in compelling ways.
IBM Think Exhibit  
We make cutting-edge technology human and intuitive.
ReConstitution 2008  
We transform live media to provide insights in real time.
We imagine new and surprising experiences made possible by digital technologies.
We develop work for a variety of mediums, from sculpture to website.
Ascenders & Descenders  
We're artists, designers, developers, makers, and producers.
Set Top Box  
We operate at the boundaries of art, design, information, and experience.
Data Visualization

Art of the Thrill

Biometric Data Visualization

Sosolimited was commissioned by The Atlantic and Porsche of North America to visualize the thrill of driving the new Porsche Macan through biometric data. Twenty-five participants were invited to drive the Macan Turbo on a race track near Chicago, and suited up with Hexoskin biometric shirts that recorded their heart rate and respiratory response.

We created an artistic visualization of the data along with a short film to document the event and our process. A big challenge was to design forms that were both expressive and beautiful, but retained a threshold of legibility. We achieved a balance of expression and clarity by presenting the data as abstract landscapes evoking the shape of the race track. Each driver’s data streams are traced out along the virtual space of the track, growing and changing color to reveal the driver’s response to the thrill of driving a Porsche.

The piece was featured as sponsored content on The Atlantic website with editorial text describing the project. The full story is available at The Art of the Thrill.

The Atlantic
Porsche of North America

Danny Vecchione

Design and Art Direction
Software Development
Data Visualization
Related Projects
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425 hanging pendants form a map of the world when viewed from below. This map becomes a low-res display for illustrating global data such as GDP growth rate, renewable water resources, and energy consumption.
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For Super Bowl XLVIII, Sosolimited partnered with Wasserman Media Group and Verizon to build the first social-media driven light show on the Empire State Building. By analyzing 7.5 million tweets with a custom algorithm, we were able to measure fan sentiment around each team.