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Media Installations

IBM Think Exhibit

Large-Scale Multitouch Interactives


To commemorate its 100th anniversary, IBM developed a unique public exhibition to be installed at Lincoln Center. The installation is a celebration of the human approach to understanding and improving the world through science and technology.

Upon entering the exhibition, visitors pass an LED wall showing live data feeds in vivid color. Once inside, visitors encounter a glowing forest of screens. A breathtaking film charts man's patterns of progress and understanding. In partnership with Mirada, who directed and developed the immersive film and produced the design and animation for the interactives, Sosolimited programmed the five unique interactive interfaces that appear on the touch screens at the end of the film. These interactives explore the same 'path to progress' underscored in the THINK film highlighting the history of our progress through Seeing, Mapping, Understanding, Believing, and Acting.

The interactives are visually striking and intuitive, providing visitors with an expansive collection of images, stories, and interviews. These multitouch software applications were designed to seamlessly display large collections of data at high frame rates. We developed the software with OpenFrameworks libraries.

The project was a collaboration between SYPartners, Ralph Appelbaum Associates, George P Johnson, Mirada, and Sosolimited. Photos taken by Chris Teague. 

Client
IBM

Collaborators
Mirada
SYPartners
Ralph Appelbaum Associates
George P Johnson

Services
Software Development
AV Consulting
Press
True, it is a form of public relations, but in an era when most advertising is either ineffective, uninspired, or both, this is the best kind of branded content.
Huffington Post
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