ReConstitution 2012  
We empower viewers to tap into large streams of data and find the stories that are important to them.
Set Top Box  
We operate at the boundaries of art, design, information, and experience.
CSIS Data Chandelier  
We build striking installations that make people stop and take notice.
Energy of the Nation  
We power social media campaigns, where live analytics are presented on a massive scale.
iHeartRadio Theater  
We develop experiences that people want to share.
Patterned by Nature  
We design one-of-a-kind objects that tell our clients’ stories in compelling ways.
IBM Think Exhibit  
We make cutting-edge technology human and intuitive.
Ascenders & Descenders  
We're artists, designers, developers, makers, and producers.
ReConstitution 2008  
We transform live media to provide insights in real time.
Astroverb  
We develop work for a variety of mediums, from sculpture to website.
Overscan  
We imagine new and surprising experiences made possible by digital technologies.
Data Visualization

ReConstitution 2012

Live Deconstruction of the Presidential Debates

Part data visualization, part experimental typography, ReConstitution is a live web app linked to the US Presidential Debates. During and after the three debates, language used by the candidates generates a live graphical map of the events. Algorithms track the psychological states of Romney and Obama and compare them to past candidates. The app allows the user to get beyond the punditry and discover the hidden meaning in the words chosen by the candidates.

ReConstitution is a web app that is best viewed in Chrome or Safari. The app receives the text of the debate—word by word—from the backend server, and constructs an animated layout of the transcript in your browser window. The server uses several language processing libraries to analyze and tag the close captioned text, which is sent to it by an application connected to a live cable feed, running in the Sosolimited studio.

The site can be viewed at www.reconstitution2012.com

Support for this project was provided by Vice and Intel. Bocoup generously helped with the software architecture. The language analysis is based on the work of James Pennebaker from UT Austin. His colleague Cindy Chung helped us crack the code on these wonks.

Client
Intel
Vice

Collaborators
Bocoup
Tim Branyen
James Pennebaker, UT Austin
Cindy Chung, UT Austin

Services
Design and Art Direction
Web Development
Linguistic Analysis
Software Development
Data Visualization
Press
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